Hot News: AdSense Make Ad Units Less Clickable !

Hot News: AdSense Make Ad Units Less Clickable !

What on earth happen with adsense now. Seems that they are continually looking for ways to put the kabosh on click fraud. It is important that they protect the rights of their advertisers by making sure each click is an intentional click. That is, they want to be certain that the person clicking the ad is doing so deliberate. Otherwise, the advertiser is paying for a visit that is not purposeful.

The news leak out from a number of blogs that Google is getting ready to make a change to the way Adsense ads are clicked. Many people are concerned that this change is going to affect their AdSense earnings.

Let's take a look of what they have change recently.

From the beginning, a click anywhere within the region of an ad would result in a successful clickthrough to the sponsor site. This image highlights where an ad could be clicked in order to count as a clickthrough.

However, with the upcoming changes, Google is only allowing the clickthrough to take place if the visitor clicks the title or the url of the advertisement, not the description text nor surrounding areas.

This image highlights the change that is coming.

Why is Google doing this?

In all likelihood, there is a percentage of clicks that are the result of accidental clicking. A page load and the mouse may stray to a portion of the ad and get clicked unintentionally. Google wants to prevent this from happening as it costs the advertiser money without providing the intended result, and that is a visitor who is wanting to visit the advertiser site.

What does this mean to advertisers?

It means they are likely to receive fewer visitors and more value per visitor. This is exactly what they want.

What does it mean to the AdSense publisher?

Most likely, it means your AdSense revenue will fall somewhat. How about the CTR? Honestly, I don't expect any major changes in CTR. Accidental clicks still may happen but I've got to believe that most people are clicking ads on purpose. And if they click the description text and nothing happens, most people will try again by clicking the ad title. After all, it is a hyperlink and I would think the vast majority understand that is where you are supposed to click.

Of course, we won't know for sure until the change takes place, but I don't expect to see any major changes in revenue. Besides, if this change is good for advertisers, they will have more money to spend on ads. And you know what that means.